Shape the Future of Global Branding at Lantmännen Unibake and join a company in Growth!
On behalf of Lantmännen Unibake, we are looking for a dedicated Global Brand Marketing Manager to drive and develop their global B2B and B2C brand portfolio. In this key role, you will help shape and implement their global brand strategy and strengthen their brands.
Your primary responsibilities
As Global Brand Marketing Manager, you will be responsible for leading and developing Lantmännen Unibake’s global brand portfolio. You will collaborate with local units, Corporate Communications, Digital, and cross-functional teams to ensure a strong and consistent brand presence across markets. Your work will focus on both B2B and B2C branding, where you will develop and implement strategies that enhance Lantmännen Unibake’s brands globally, and as project leader, spearhead international trade fairs and events.
You will lead the development of global communication concepts and campaigns, including digital platforms, ensuring that brand messages are tailored to individual markets and target audiences. In addition, you will monitor and evaluate brand performance and continuously support local units in optimizing marketing efforts. You will also establish a Global Forum for Brand Managers to promote collaboration and knowledge sharing across markets, creating synergies and scalable solutions to facilitate content sharing across the Group.
An essential part of your role is to drive brand excellence, ensure efficient use of brand budgets, and strengthen overall brand management in collaboration with the local teams. You will also work closely with legal and financial departments to ensure proper handling of trademark rights, IP, and compliance.
Expect travel of approx. 30-40 days/year.
The candidate profile
- At least 10 years of experience in international B2B branding.
- In-depth knowledge of repositioning B2B product brands and corporate branding.
- Strong understanding of 360-degree communication tools, including digital marketing.
- Experience in global and regional roles as well as brand portfolio management.
- Proven track record in leading formal and informal cross-functional teams.
- Fluent in English with strong commercial business acumen.
- Experience in the food industry and FMCG is an advantage.
Personal competencies
- Strong interpersonal skills and the ability to build solid relationships across functions and markets.
- Effective team player with a holistic approach.
- Ability to lead through others and implement change.
- Self-driven with a strong understanding of Lantmännen Unibake’s values: Openness, Trust, and Holistic View.
Who is Lantmännen Unibake?
Lantmännen Unibake is a leading global bakery group specializing in frozen and fresh bakery products. They offer a wide range of high-quality breads, pastries, and fast food solutions, including well-known brands such as Schulstad, Bonjour, and Hatting. With a presence in 13 countries, their mission is to provide delicious, convenient baked goods that inspire customers and enhance everyday moments. Innovation and sustainability are central to their operations, as part of the larger Lantmännen Group, owned by Swedish farmers.
What Lantmännen Unibake offers you
At Lantmännen Unibake, you will have the opportunity to be part of a leading international and growth-oriented organization with an open and multicultural work environment. Based in Ørestad, Copenhagen, Denmark, they offer professional development and career opportunities across their global units.
Does this sound like your next exciting challenge? Apply today and join the journey towards building strong brands!
Contact and application
If you have any questions about the position, feel free to contact Partner Søren Bentsen or Research Consultant Christian Skytt at +45 70 27 77 33 or cts@hudsonnordic.com. Hudson Nordic is supporting Lantmännen Unibake in this recruitment. To apply for the position, click “Apply” at the top of the page.