Are you passionate about Sustainability and want to join a first mover when it comes to measuring Biodiversity and use these data to make intelligent choices that impact future generations? Are you equally as passionate about working with SoMe and building a Marketing platform from scratch, and where you get to define strategies as well as executing these? Then we urge you to continue reading.
The role as Marketing & Communications (MarCom) Specialist offers the right candidate a unique opportunity to be part of an entrepreneurial company that is ready to launch their next-generation data products built on a patented and unique technology platform. Investors and partners are already lining up. FaunaPhotonics expects rapid growth and is supported by committed investors and a professional board of directors. To ensure the right positioning in the market and getting the key messages communicated, this newly established role is imperative for success.
About FaunaPhotonics and their Technology
FaunaPhotonics is developing in-field sensor tools to set new standards for monitoring insects within agricultural and environmental applications. Decision support tools that will lead to more sustainable plant breeding practices. FaunaPhotonics combines data analytics, machine learning and engineering skills. Next to this, FaunaPhotonics owns a huge amount of data that they use in their annual Biodiversity reporting, which their customers and partners rely on to make their ESG and CSR reporting. In other words, FaunaPhotonics enables customers and partners to be able to document rather than estimate their activities within Sustainability.
As MarCom Specialist, you will be lead in building and executing various Marketing, PR, and Communications strategies as well as be important in ensuring coherence in key messages across all communication platforms. You will be both an independent contributor as well as support Sales and the CEO in successfully marketing FaunaPhotonics and the product solutions.
To focus so intensively on MarCom represents next step for FaunaPhotonics in their market positioning, and you thus expect that there will be an opportunity to influence and develop much from scratch. Some of your tasks, together with a Student Assistant, and where you will have a strong say in the prioritization will be to:
create and execute a SoMe strategy, Marketing strategies for the various business lines as well as develop a PR strategy for the company.
develop and implement material (leaflets, presentations, and more) for the commercial activities and sales organization.
execute an annual Biodiversity summit, with hands-on planning and coordination as well as support with marketing the summit agenda.
lead the production of the annual biodiversity report.
establish a network of influencers within Biodiversity that can support with various communication purposes.
develop and write stories for different platforms, incl. SoMe, newspapers, and the website.
We imagine that you are a versatile MarCom Specialist with an eye for what works across Marketing, PR, and Communications activities, and with a sound commercial and business understanding. This means that you are comfortable operating with MarCom strategies and plans, and to execute these yourself. Because you have a strong collaboration with Sales and the CEO, it is of course natural for you to be supportive and guiding about your area of expertise.
As a person, you are a proactive team player, independent and yet also eager to learn from your colleagues, Your approach is characterized by being relational, positive, curious, change-oriented, and flexible. You can balance between details and getting the job done and is oriented towards creating value for the business.
Professionally, you have worked more than 3 years in BtB Marketing and Communication, where you have managed various tasks such as:
creating and executing SoMe strategies and with strong experience in operating across Instagram, Twitter, LinkedIn, websites, and more.
developing sales and product materials (leaflets, presentations) for commercial activities and sales.
perhaps experience in executing / coordinating summits / conferences and preferably experience in establishing influencer networks and the like.
writing stories for posting on SoMe medias, and experience in running a homepage including various postings.
supporting managers in their online profiles and their media coverage.
Fluent in Danish and English, in writing and speaking.
Why to join FaunaPhotonics
As MarCom Specialist, you will become part of an engaged team of 30+ full-time headcounts that includes business and finance people, engineers, biologists, agronomists, data, and software engineers – to mention a few of the skills. They are all fully engaged in promoting Sustainability in agriculture by offering unique innovative technologies. You will also join the Commercial organization together with a newly hired CCO that has the important task to fully launch and position FaunaPhotonics in the international markets, and you will be an important co-pilot and support.
For more information, please contact Rushy Rashid Højbjerg at ph. +45 2014 0786 from Hudson Nordic. To apply, please click on “ansøg” on the top left side of the page. We will look at the applications on an ongoing basis.